What are Wrap best practices, tips & tricks?

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We've compiled some essential tips for building great Wraps. 

1. Speed up the time it takes to create a Wrap

Do continue using your day-to-day design tools! The Wrap platform is not meant to replace the tools you know and use daily.

Start from our template library so you can mirror a layout and use your own text and images. You can also duplicate a Card from an existing template and import that into your Wrap. This will save you time in the end.

You can use HEX colors. They are automatically converted to RGBA in authoring.

Duplicate Cards or Components to speed up your workflow. When you need several Cards with the same style and arrangement, duplicate an existing Card. Font, size, and position settings will remain intact when creating the duplicate. 

2. Keep your Wraps around 7 Cards

Keep your audience interested with a Wrap that is short and sweet. Concise and evocative stories will keep your audience on their toes. Note: We do have a maximum Cards number at 30. Wraps are intended to be short bite-sized moments.

3. Add clear calls to action

Convert viewers into customers with a simple call to action in a button format (available on the Transact Card type or adding a Button/custom CTA).

They also have compelling copy. Use copy that inspires users to take immediate action.

Please avoid using underlined links that you see on webpages and use buttons whenever possible.

They also have logical placement. In keeping with Fitt’s law, a button must be placed in the path of a user.  Button are at the bottom, acted upon after supportive content, easily reached by touch and omnipresent. This is a logical placement.

They use a contrasting color. Effective CTAs all have this in common: They have a contrasting color. The whole idea behind a CTA button is to draw the user’s eye to it. You can’t do this effectively unless the color itself is helping you to do so.

4. Speed up your Wrap loading time

Keep in mind that Wrap Cards are 640x910 pixels and you should design to these specifications. Uploading images larger than these dimensions may result in slower loading times. Keep in mind that the more you pack into a card the heavier it is.  This includes components and length.

Try cropping images and using JPEGs (rather than PNGs) for smaller file sizes--this is typically the best format to use. Start with 55%. Use PNGs for transparency effects and passthrough. Use GIFs for simple animations. Be careful of file size. Tip: If you do not crop your images, make sure your image sizes are max 150-200kb. We use an Image Optimization tool called "ImageOptim" which is a free app that makes images take less disk space and load faster, without sacrificing quality. It optimizes compression parameters, removes junk metadata and unnecessary color profiles.

We also don't recommend placing videos or animated GIFs on your first or second Card as these will cause the Wrap to load much slower. Wraps load the first two Cards initially, followed by the remaining Cards. More cards = more download.

Limit font use. Adobe Typekit IDs can be used to enable additional fonts.  But it’s important to keep these to no more than 2 or 3 fonts per wrap.  Every custom font used has to be loaded and will take time to download and render for your audience.

5. Prevent pixelated images

If images are pixelated on your mobile device, try uploading a larger version. Images are scaled up on mobile so an image  that looks crisp on desktop may look shattered on mobile. 

6. Use galleries or scrolling Cards for repeated content

Gallery Card or Scrolling Card types allow you to combine repeated content in a vertical scroll. Use these when you have content that is grouped together or related.

7. Use a Link to create a hotspot link

Add an Link Component to a Card that links out to your product, article, or Web site.

Create a table of contents page for longer content such as PDF/PPT replacements or newsletters. You can deep link to another Card in the Wrap by linking to "#6" for Card 6, or "#7-2" for Card 7 across, and 2 cards down (for Gallery Cards only, not Scrolling Cards).  

8. Use Components for app-like functionality

You can include videos, Google Maps, audio, Add To Calendar by inserting Components to your Wrap. This allows for rich app-like functionality. We're always creating new Components and Widgets, so stay tuned for updates!

9. Use an incognito browser or clear cookies for viewing your Wrap changes

When you first publish a Wrap, it is ideal to hit "Preview" first. This route ensures you are seeing the latest changes. When you want to view your Wrap on a mobile device or desktop browser, here are the tips you should follow. First, open an incognito browser. This ensures that your browser clears your cache/cookies of any previously cached Wraps on your device. This way, you'll see your updated images and copy faster than waiting for your cache to clear in a cookied browser.

10. Update Social Covers and copy for more enticing eye-grabbing content

You can customize the messaging directly into the platform! That way, you can control what copy is being shared in the default boxes. You can control this in the "Share Covers" tab. Otherwise, at the minimum, don't forget to change your social covers so that when the Wrap URL is shared individually, that a banner and description are uploaded, making it more enticing to click into the Wrap from social media. The ideal banner size is 1200x630 on Facebook and Twitter.

When you change your social covers, and do not see the immediately update, it would be good to use Facebook and Twitters debugging tools to know what is showing up in their opengraph tags.

https://developers.facebook.com/tools/debug/og/object/

https://cards-dev.twitter.com/validator

By entering the Wrap URL in these fields, you will see what Twitter and Facebook are pulling on their end in terms of banner and copy.

If you see an older image that was updated, please "Fetch new scrape information" (in Facebook) or "Preview Image" (in Twitter).

If you see no image, sometimes it means Facebook and Twitter are still caching on their end. Othertimes, check your file size to ensure the banner you uploaded is no larger than 1MB and is not in a gif format.

11. Save early and save often!

Save your content often. This is a SaaS platform, and you will lose your changes if your browser crashes. Publishing is important too to ensure you can preview your Wrap in a URL format.

If you're unable to save or publish for any reason, sometimes keeping your browser open and trying later will fix things. 

12. QA your Wrap to have a high-touch quality experience for your users.

Story Arc. First and foremost, make sure what you delivered ties to the goals and layout from your Story Arc and Wireframe process.  It’s ok to deviate based on layout but it’s important to keep with what was agreed upon early on.

Layout & Grids. Look from card to card and make sure all your layouts have the same placement and doesn’t shift.  This attention to detail makes the user feel trust in what they’re experiencing since it’s a high quality product.

Font Sizes. Font sizes can help break up a page, add focus and create continuity in story telling.  This is an opportunity to train the user in a split second what the content is about, what is actionable etc.  Make sure you stay consistent.

Links. Make sure all your links work.  Double-triple check everything.  If your main goal is to link out and drive traffic to another property, then make sure every instance of that CTA is working.  This goes for your tracking as well.

13. Optimize!

Keep track of your campaigns performance by monitoring the Insights tab. Look at whether you think the CTR and Card Progression, etc. are acceptable to you. Try testing a couple versions to see what provides the greatest results. Also look into optimizing your Wrap mid-flight to see improvement. Wraps are a living and breathing link, so it's easy to deploy any changes immediately!

 

View our Wrap for this article.

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